About Us

Open Today! Sales: 8:30am-8pm | Call us at: 575-222-1430

Borman Honda opened for business in 1986, with a commitment to treat every customer with attention and care. This is the key to any successful dealership. Since then, Borman Honda has worked hard to make customer satisfaction the primary focus of the business.

Over the years, Borman Honda has earned a reputation as a relaxing, no-pressure place to shop for a new Honda. This is because we put our employees through a comprehensive training program to ensure that our sales assistants are the best-trained and most knowledgeable people possible. These courteous, friendly salespeople promise to take the time to get to know you and your needs.

Experience the difference that a commitment to total customer satisfaction makes when you shop at Borman Honda.