Customer Testimonials

Have been looking for a truck for about a year now. Marcos Ramirez from Borman kept me abreast of vehicles coming in to look at. This weekend we made an appointment with Marcos to view a new F-150. Upon arrival he already had two customers ahead of us. While working with his other customers he also made time for us. He brought us the keys a let us take the truck out for a test drive. Keep in mind I have know Marcos and the Borman dealership for a while. I have purchased from them before. So they were ok ...

We are from Utah. On our drive to Las Cruces we noticed that the air conditioner was not working. First thing Monday morning we went to the service department and talked to Lisa. She suggested places close by that we could get breakfast and said they would get the car in to a tech when they arrived at 8. She then made sure she kept her word. After the tech looked at ithe car Lisa let us know that the condensers wasn't working so they needed to replace it and some other parts. She let us know that they had ...

Called about specific parts for my Honda . The service department was helpful, but the prices were very expensive.

John in parts is very helpful. Haven't met anyone in parts who hasn't given me the best customer service.

Good experience

Great experience, Braden was very helpful. Was extremely fast. Thumbs up for the sales person.

Great experience! Just bought a brand new honda civic and the service was great throughout. Thank you to Braden for keeping us up to date throughout the months after reserving and Borman Honda for giving us the attention we needed to provide a smooth and easy deal.

Buying a car here was a pleasant experience. The staff was very responsive and helpful, and gave me a good price without dealer markups. I would recommend buying here to others.

Bought a new Honda with Braden Tidwell and David. The buying process was easy and painless. Kudos to the two gentlemen mentioned above for an excellent attitude and hospitality. 💯 Recommend You buy your next car at Borman Auto Plex. #BormanHondaAwesome, Mr. F. Reyes

Best car buying experience of my life. Highly recommended. Braden Tidwell was professional, friendly and a great communicator. From the first minute I call the dealership, he worked to get me the car I wanted, at the price I wanted. Martin Espinoza did a great job with financing. Can't recommend Borman Hyundai enough. Will be buying my next Hyundai from Borman. Thanks again for making the car buying experience enjoyable again.

Just recently purchased a 2022 Honda Civic. I am very pleased with my purchase. The sales manager and salesman frankly everyone there was really, really nice and professional. Over the years I have purchased several new cars from other dealers and the level of professionalism at Borman is unmatched. It was a a truly nice experience to have purchased a vehicle from Borman Honda and I highly recommend them to anyone looking for a new or Certified Used Car.

On 12/20/2022. We purchased the 2023 Mazda CX-9. Pierce Montoya was great. He helped us through the entire process. He was very knowledgeable and was not pushy at all. Great experience. I would recommend this dealership.

I was traveling from FL to AZ when I accidentally hit part of a shredded truck tire the day before Thanksgiving. I stopped in Las Cruces and discovered that my skid plate had been damaged and was hanging low enough to scrape on the highway whenever I went over a bump in the road. I went to Borman Honda to see if they could fix it so I could finish my trip. Miguel and the crew at Borman Honda were fantastic! I went in without an appointment and they were able to repair and reattach the skid plate in about ...

5 star buying experience from Borman Honda! It was my first time buying a new car and Braden was wonderful every step of the way. Very courteous, professional, and accommodating! The entire team at Borman was amazing including: Melissa, Martin, and Bruce. Braden helped me find the perfect Honda CRV and provided exceptional customer service. I couldn’t recommend Borman Honda enough. Thank you for helping me find my dream car! If you need some new wheels, come to Borman.

5 star buying experience from Borman Honda! It was my first time buying a new car and Braden was wonderful every step of the way. Very courteous, professional, and accommodating! The entire team at Borman was amazing including: Melissa, Martin, and Bruce. Braden helped me find the perfect Honda CRV and provided exceptional customer service. I couldn’t recommend Borman enough. Thank you for helping me find my dream car! If you need some new wheels, come to Borman.


We just got a beautiful HRV from Honda Borman. We are pleased with the outstanding service and follow up Braden gave us. The whole buying experience went smooth and easy, and we just love our new HRV. We would definitely recommend Borman Honda dealership for anyone looking to buy a new vehicle, they are just great!

GREAT CUSTOMER SERVICE !!!!

I feel very fortunate to have met Braden, Bennie and Bruce at Borman Ford/Honda in Las Cruces, NM. I recently found myself in a difficult position when my only vehicle had a serious mechanical issue, and I was without a reliable car to drive. The sales team at Borman Ford/Honda got right to work to help me find a new vehicle. I knew that given the supply issues affecting the entire automotive industry nationwide, that it would be difficult finding a new vehicle with all the features I was looking for. However, I can happily report that within ...

Best buying experience ever. Braden and Melissa were the best, They were there every step of the way. Test drive to showing me all the features of my new Civic Sport. Love This place !!!!

Excellent sales department! Bruce and Braden are the best!!


I would like to give a special thank you. To the entire Borman Autoplex Family on my purchased of a 2017 Hyundai Sonata. Also, great appreciate to Sales Professional Mr. Braden Tidwell for all his help and outstanding guidance throughout the whole process. And a big thanks to Mr. Taylor for his support. Once again thank you...

We went there looking for a new car and we find a very nice place where they make us feel good and confident, the salesperson make sure we got a good deal and answer all our questions with lots of patience and respect

Worked with Benny and the Jets ( lol Braden and Matin!) spending the day with these guys was no stress! Thanks for helping a girl out!! Came in because my other car was destroyed in an accident!! Going home with a new joy ride!!

Wonderful people

I am happy with the used vehicle that we found. We were lucky enough to find what we wanted.

Great customer service, follow-up from Sales department was frequent and more than expected in a good way. Freddy stayed in touch by phone or text and made the process go thru very smoothly especially for an out-of-state purchase! Borman Autoplex was a pleasure to do business with and they honored everything stated over the phone. First time purchasing a used car which was a little different, but very straightforward dealer with minimal hassle.


I purchased my 2023 Hyundai Elantra Sel 3 weeks ago and I love my car so much !!! I am a returning customer and Braden and Martin took care of me both times .This was a very smooth process from start to finish .You guys answered all questions I had. I really appreciate your time and effort you put into helping me find the perfect car for me and my son !!! Thank you both once again !!!

I purchased my 2023 Hyundai Elantra Sel 3 weeks ago and I love my car so much !!! I am a returning customer and Braden and Martin took care of me both times .This was a very smooth process from start to finish .You guys answered all questions I had. I really appreciate your time and effort you put into helping me find the perfect car for me and my son !!! Thank you both once again !!!

Electric vehicles are hard to locate but we found one at Borman Autoplex. From the beginning to the end of our purchase experience Braden was very knowledgeable, competent and patient answering all our questions and concerns. He responded quickly to emails and text messages. Since we live quite a distance from Las Cruces, our vehicle was delivered to our home by a Las Cruces towing company arranged by Braden, which also receives 5 stars. All things considered this was a 5 star experience.

We bought our Honda CR-V last Friday, and we love it. The service we got from Braden & Taylor was fantastic. They both know their inventory and have been more than helpful. We were on a time crunch and Braden did all in his power to get us out the door. This is the second vehicle we've bought from Borman in the past 7 years. Their service is excellent! Their professionalism is top. I really enjoyed this experience!

I was there Friday Aug 12, to have a new battery installed on key remote Poncho did it and was very sincere and could not do enough for me. Very pleasant experience. You need more employees like that.😎😎😎

Braden and Bruce were a good team. They communicated during the whole process and explained the car buying experience. They patiently answered all my questions

I would definitely recommend this place to anyone, they make car buying very stress free. My salesmen Braden & Taylor, Finance Manager Martin, and Sales Manager Bruce all made it all very enjoyable time!

David Barela and Bruce Weinreich made my wife and I's sale of two vehicles a breeze. David was kind and courteous and gave us a personalized experience. Bruce was always professional in my talks with him and gave me great service. We did have to wait over a month for one car, but that wasn't any fault to the dealer, that was due to a nationwide recall. Bruce and David kept in communication the entire time, giving us periodic updates and never left us in the Dark. Martin in finance was wonderful as well. Funny, quick with a ...

The service that is offered when looking for a vehicle is amazing for the simple reason they go above and beyond to make sure you get the vehicle you desire. I am especially grateful to Jaylyn Allen for helping me get the vehicle and for also helping out my sister and brother in law. I highly recommend them to everyone

I had been searching for a hybrid car for more than a month. The used cars are more expensive than the new one. So I decided to walk in Borman Autoplex and see if they could order a car for me. They found a used 2022 Elantra premium that had not been placed on the lot yet. And that car is now mine, and it is VERY nice.

I purchased my 2022 Honda Ridgeline here. Rich Richards was awesome. Friendly, knowledgeable, helpful and not pushy. The management was kind and helpful as well. I very happy with my purchase and the salesperson. Thank You Borman Honda!

I had a great experience buying my Elantra hybrid. Braden Tidwell was my salesperson & was very helpful & knowledgeable - highly recommend.

We just purchased our 2019 Honda CR-V from Braden Tidwell. He was very friendly and patient with us. He listened to what we wanted and found a car that fit us. The whole procedure of purchasing the car went very well. Braden walked us through. I would recommend Braden and if you are interested in buying a vehicle, look him up.

I purchased my Honda CRV from Borman. Braden listened to what I was looking for and what I wanted. I never felt pressured or pressed. Braden stayed late with me helping me select a car. Would definitely go back and recommend them to people!

The parts department is the only place I've gone, but they're polite and helpful there. Especially Francisco Herrera.

I traveled out of my state to this dealer. Great experience. Freddie and Cesar helped me get into my new car in less than an hour. No mark up and got a reasonable amount of money for my trade.

Took my 7 years old Sonata in because my air conditioner wasn't working and here in New Mexico, you have to have it!!! $99 diagnostic fee waived if they perform the repairs. Had a leak and valve out in the compressor. Price was in line with everyone else in town. One year warranty with the repairs. Working great again.

I always love Borman. They aren't the least expensive, but I mean it's the dealer, that part is a given. They are efficient and seem to love what they do. I hesitate to post a Pic only because it's of the lot in March 2022 when, as we all know, there are still supply chain issues. Usually this is a lot chock full of Honda and Hyundai vehicles.

Buying a vehicle these days is different because of the car shortage, Braden T. And Bruce walked us through the process to pick the car that met our family’s needs. We were able to look at a few models and test drive a couple of cars w Braden and David B they answered all our questions and made sure we were comfortable w our decision. We are very happy w our vehicle!

Knowledgeable staff in the parts department!!

Great service. Even with everything going on with car inventory being low, they still had great selection and even some hidden gems and Braden was very informative and attentive!

Excellent buying experience Bruce the sales manager was a huge help before even setting foot on the lot, Melissa my salesperson rocked Finance was professional and very kind No surprises, no hidden charges Told them what I wanted and Borman Honda Delivered Great dealership Salesperson superb Thanks Borman.

Excellent place to take your vehicle. They estimated the time to be an hour and a half and they were done in an hour. I recommend them highly.


After doing some online research for vehicles, we decided to drive from Alamogordo to Las Cruces to Borman to see if we could make a deal on a new truck. From our phone calls to our face to face interactions - we were treated like royalty. They had the truck we were interested in pulled up front and ready to go for a test drive when we arrived. We quickly were offered a fair price for our trade, which made the buying experience even better. Frank, Ritchie, Robert - as we passed thru the process it just got better. They ...

After doing some online research for vehicles, we decided to drive from Alamogordo to Las Cruces to Borman to see if we could make a deal on a new truck. From our phone calls to our face to face interactions - we were treated like royalty. They had the truck we were interested in pulled up front and ready to go for a test drive when we arrived. We quickly were offered a fair price for our trade, which made the buying experience even better. Frank, Ritchie, Robert - as we passed thru the process it just got better. They ...

Frank Marquez and Mark Washam your people for professional experience and friendly staff!! Thank you guys!! God bless you ❤

Great customer service, nice facility.



Shout out to Pierce Montoya at Borman Ford Autoplex.. He was on top of everything.


very helpful and knowledgable. willing to help and not just for another $$$. gave advice about money saving things instead of just charging me for things not really needed

I have gotten multiple vehicles from Borman. They always make sure all my car needs are met and that I am comfortable with all my decisions. I will definitely come back if needed and recommend it. This time Braden and Martin were the ones that helped me and I am very much enjoying my new Honda Odyssey!

We purchased a 2021 Honda CR-V from Ruben at Borman Autoplex and had an excellent experience! Ruben was amazing! He is very knowledgeable and answered all of our questions. He made our purchase quick and easy! Thank you Ruben and your team!!

Great customer service Melissa did an awesome job getting our vehicle ready for us. They even held the vehicle a couple of days due to some delays with our financial institution since everything is done virtual. Will continue shopping at Borman Honda in the future!

I love my new 2022 Honda Civic EX. I couldn't have gotten this beautiful machine without the help of Braden Tidwell, Martin Espinoza, and Bruce Weinreich. To say the least, Borman Honda exceeded my expectations.


Thank you to Braden Tidwell and Robert Avina for making my experience smooth while purchasing my 2021 Honda Accord sport 2.0T! Awesome duo check them out if you’re in need of a new vehicle.

07/17/21 I purchased a 2021 Honda HR-V Great experience Highly recommended Branden Tidwell was my salesman


Bought a fantastic HR V


Great customer service on our new suv just purchased, sales person David and Martin were very detailed thruout the time while doing all the paper work.!

Yes to get a new car.love it.

I am in love with my new car !! I just wanted to say Thank you to our sales men Bennie and Braden! We very much appreciated your help you both were very helpful and kind and patient, They both explained and made sure we understood everything. Our visit was absolutely great and our new car is Amazing !!

Nathan Miller was our sales person and couldn’t have been happier with who we had to make my first car buying experience a great one. He was so informative of all the features on my brand new 2021 Honda CRV and really made me feel like I was making a great choice on my car and I definitely did. He wasn’t forceful and just let us build our own opinions and gave us time to think it over which only took me about an hour to decide because of the amazing service we received overall. He then passed us ...

(Translated by Google) I really like to drive my truck To have them do the service because the people who work there are very professional. (Original) Me gusta mucho llevar mi camioneta A que le hagan el servicio por que las personas que trabajan ahí, son muy profesionales.

Our sales person, Benny, was awesome. He was very patient, and showed us multiple cars, and we test drove several as well. As busy as he was, he still took the time we needed to make a decision, and we never felt rushed.

Best service every time no doubt in coming back

I would like to thank Mike Washam, Jereme Lackey, Luis Rentería for there service. What a great experience I had at Boreman. This is my 4th car I purchased there, for their friendly service and best prices in there area. Thank you gentlemen.

Had an issue that took several days to get to. I think still a programming error on Hyundai sonata cpu. But after check out confirmed no mechanical problems. Only issue is once getting back into car after repairs / checkout is the seat is never near where it was and takes a bit too get it back where comfortable again.

The service was excellent. Rich was pleasant and very knowledgeable. He was patient and answered all our questions. He was willing to show us several vehicles and explained the features on each one. Rich was wonderful to work with. Very pleasant experience’


After taking my car to get an estimate, I was satisfied with how my adviser let me know of any known issues an how much it would cost to completely overhaul my car.

Great service. Was in and out quickly. Jessica helped me out tremendously. - Aaron B.


I've been looking to buy a new smaller SUV for the last few weeks. Though I visited a few different dealerships to investigate brands, I particularly focused on Borman because of positive service experiences we've had with my wife's 2018 honda Accord (also purchased at Borman). It was the service that drew me back, not the 2018 buying experience (not a wonderful buying experience in 2018 - but tolerable). This time I met Nathan Miller as I wondered around the lot considering Hyundai Konas and Honda HRVs. Nathan was great, not pushy, super knowledgable (many other dealers I've met ...

(Translated by Google) Tricks (Original) Triky


First time buying from the Autoplex and it was great. Both Frank and Michael in the ford store were outstanding. I wanted a Honda and that's what I got! Finance was also a good experience. I do tend to purchase a new car every 3 years and Borman Autoplex will be my place to go! Have never been more happy with the car purchasing experience.


EXCELLENT customer service . Love my 2020 Hyundai Elantra. Looked for a sporty red car and Braden Tidwell delivert. I highly can recommend Braden at Borman Autoplex. He listens to you what you are looking for and he will find you just the perfect car, sporty but comfortable , taking in consideration my bad knees. Thanks again, Braden, for finding the perfect wheels for this Granny.


Great customer service ever

We love our New 2021 Explorer. Borman Autoplex provided excellent service and great salesman Richie Valenzuela. Mr. Valenzuela answered all our questions and made us feel comfortable with our purchase.



Richie and Adrian Very helpful attentive knowledgeable. Better deal than El Paso. Trade in was good. Highly recommend . Great Incentives. Great service. We called prior to making the drive and asked for what we were looking for an SUV price n color. Upon arriving Adrain and Richie had an SUV exactly what we wanted and ended up buying it.

So i am new to the area and needed an oil change. A friend recommended I take my car to Borman. I was reluctant to go to a dealership because I thought they would rake me over the coals and tell me I needed a lot of work that I probably don't need. But, the dealership actually sent me a cool video via text msg through a service called i-service that showed exactly everything my car truly needed. I did spend more than I expected but the video made it very clear and I had a level of trust ...

We had the best experience in buying our new vehicle and the best customer service we are very happy and please with all the employees there thank you very much.